The startup era has just begun and is going to rapidly grow in just a few years from now. In this drive of starting a new business and being tempted by the lucrative profit, future and growth, many startups ignore the fundamentals of making the business shine and getting the brand recognisable. Put simply, they overlook the importance and impact that Search Engine Optimisation can have from the very start of a business. Incorporating SEO can be a boon in many aspects, we list down some of the crucial ones that can pave for a turnaround of your business.
1. Making Brand Visible
Let’s be obvious, a majority of people are not going to visit your website if they don’t find it on the first two pages of the google search engine. To make it reach there and rank at the top you need SEO. In today’s digital era, a vast majority of people want information at their fingertips, to cater to them, the needed information must be there on the website and it should be easily visible.
A business has fewer prospects of growing if the pages are not properly laid out or appear like a maze to visitors. One of the Search Engine Optimisation goals is to check for site usability and ease of access, the better the ease, the better the future.
2. Aligning With Business Goals
After having a usable website, the first task is to make sure that the content presented aligns with the business goals. Imagine a website whose aim is to make general people or public visit and shop there, but it is filled with content that is extremely vague or technical. Will the people stay on it? Absolutely not.
Adhering to business goals and making sure the website reflects them, is pivotal to growth. Aligning with business goals also helps in customer loyalty and retention, brand recognition and more profit, revenue.
3. Optimise for Quality Traffic
A problem with most startups is that they want rapid growth and shooting profits in very less time. The solution that they see is getting as many visitors on website as possible, as for them high website traffic means great business prospects. This approach is wrong, high traffic doesn’t translate necessarily to leads or sales. What a startup does need is quality traffic, visitors that come, stay and generate leads or sales happen. For this to happen, startups needs SEO guidance, something that can suggest them how to optimise their website for better reach and growth.
4. SEO for Research and Strategy
SEO is a lot more than just website optimisation, it can be effectively used to research keywords, terms and content that can make your website stand out from competitors. SEO can even tell, the help of analytics, what content is performing well, what needs to be improved and what new can be introduced. Put simply think of it like a content analyser and generator machine, that can help you create and implement quality content.
What’s more interesting is, Search Engine Optimisation can be used to analyse the industry itself including competitors, chalk out a strategy that can make the startup grow and even provide a blueprint from the very start of startup business operations.
5. SEO for Indirect Influencing
Understanding google algorithm is a tricky affair, many people and organisations spend countless hours trying to crack it. They do this to ensure that their website has a better reach, visibility and growth. One of the important elements of algorithm is backlinks or referrals, think of it like the word of mouth publicity in traditional terms, the more the word, the better the promotion. Similarily, in digital domain, there are influencers and guest blogs, articles, both of them help in indirect promotion of the brand by hosting our product or services on their website, apps or asking people to try them.
This cross promotion, helps build referral links which makes people visit our website or try our products and services. Most importantly it creates backlinks, an important part of google algorithm, help websites establish themselves as a rising, credible source of information.
6. SEO for Trust & Credibility
SEO apart from being a source of content suggestion, is also a good source of consumer feedback. It can very well tell, which areas have better user interaction and which are the items performing well. Fixing the loopholes, ensures that website performs efficiently and mereges as a trusted, reliable source of information. In other words, the entire website audit can be done by Search Engine Optimisation tools, a highly ranked website on search engines, means that there is some backing to the content presented and that it can be trerated as a genuine place to look for goods and services.
Some Final Words:
SEO is not just there to be considered at a later stage in business, while it may improve existing business growth, incorporating it from the very start of business oprerations can give terrific results. It can make the startup grow in a much more refined manner by making use of analytical tools , create quality content and establishing a proper roadmap as to how a business should proceed. The growth from such plan will be noteworthy. Now many new startups might be in a fix on how to implement above points, such businesses can take help like a branding or SEO agency, who have professionals that can help the business grow exponentially by providing organic SEO services.
These experts can successfully guide the new startups on the path they should take to achieve brand recognition and visibility. Branding agency like ours have been successfully topping this game, and have helped numerous brands build a respectable name and identity for themselves in the dynamic industry and market of today. Give our organic SEO services a try and we promise you won’t be disappointed.