Imagine this: people come across your brand’s eye-catching and engaging posts. They start liking, commenting, and interacting with your content— polls, quizzes, or compelling images with catchy taglines. Over time, they not only make a purchase but also recommend Your products and services to others. This is the magic of brand building on social media.

Social media brand building is all about establishing a strong presence where people can recognize and trust your brand, eagerly awaiting your next post.

Read on to learn what brand building is on social media, why it is important, and how to use social media to build a brand.

What is Brand Building? How is it Different from Branding?

Branding is about creating logos, taglines, colors, and fonts, and developing a brand voice. However, brand building, on the other hand, is about developing a strong, positive reputation and relationship with the audience over time.

In the words of Gary Vee, the marketing visionary, “Building your brand is more than just concentrating on immediate sales; it’s about knowing and investing in your audience’s long-term relationship’’.

Simply put, brand building on social media helps a brand get noticed, and make deeper connections with its customers, based on the shared ideas and values. It enables the brands to grow stronger in people’s minds, in such a way that people believe that this is the brand they are proud to buy from and create a loyal fan base of customers.

Power of Brand Building on Social Media: Example of mamaearth

Let’s look at Mamaearth – the brand has seriously nailed it when building a connection with its audience. Using the right messaging strategy through social media posts, captions, and stories they deeply connect with the audience on shared interests in safe and toxin-free products. For instance, using the power of storytelling and transparency they built a deeper emotional connection with their target audience. The sharing of their personal stories and the ethos behind their products led them to build a loyal customer base.

Leveraging the power of social media in effective brand building has led the company to become the third-largest skincare brand in India.

Why Is Social Media So Powerful For Brand Building?

You may have an idea from the above example of how social media helps in building communities and earning customer loyalty; let’s explore other reasons to build a brand on social media.

#1 Direct Communication to the Mass Prospects Cost Effectively.

While it’s redundant to say, it’s worth emphasizing that social media is home to a vast audience of potential prospects. You have the opportunity to reach the masses and speak to them directly, that too cost-effectively. Brands can start building their presence with minimal investment and grow over time.

#2 Makes Your Brand Approachable

People show interest in you when they find something relatable. Social media is the right channel to establish relatability. Engaging with customers through direct conversations makes them feel the brand is more approachable and relatable.

#3 Drive Positive Perceptions

The best part about social media’s direct messaging is that you get to interact with the prospects in real-time. You can assist customers, address their concerns, and even offer personalized support on social media right away. All this lets customers have a positive perception of your brand and fosters trust among them, which is crucial for effective brand building.

#4 Viral Potential

There are greater chances that your brand will go viral in as short a time as one day, especially when you resonate emotionally with the audience on social media. Companies like Zomato leverage wholesome memes and campaigns; Bewakoof.com’s and Nykaa’s viral posts have led to a surge in engagement and even record sales.

Collaborate with a creative branding and advertising agency that can help you with a well-timed post, meme, or campaign to generate massive brand exposure.

How To Use Social Media For Brand Building?

Find your right audience and connect with them emotionally with backstage stories, and compelling narratives that back up your decisions for offering the product or service. There are several steps you can use social media to build a great perception of your brand, the most prominent ones are shared here:

Know Thyself

What you are essentially doing in social media brand building is creating a rapport, especially with whom you want to do business. If you try to copy others, people will instantly recognize that and may not trust you. Therefore, it is important that you first craft a personality for your brand, decide on the value propositions you want people to know you for, and then showcase them across social media platforms.

Choose the Right Platform

The next step is to choose the platform where you will find the majority of your audience. For instance, if you are offering productivity tools for professionals, you need to connect with people on professional platforms like LinkedIn or Twitter. In contrast, the youth audience will be more accessible on platforms like Instagram, X, etc. However, make sure you go on all social media platforms to get wider visibility.

Stay Consistent and Real

Stay true to your identity if you want people to trust you. For instance, if you stand for sustainability, share stories that are true and showcase your stance on sustainable products or services. That way, you can build a deeper emotional connection with your audience who share the same values. You can share your own stories, the clients you helped or behind the scenes or happening that inspired your product offerings.

Have a Hearing Heart

A relationship builds on communication that is two-way. Maybe you have great ideas to build content around, but your content can be more relevant to your audience if it is based on their concern, sentiments, and interests. For that, you can leverage social media metrics to monitor online conversations around your brand, participate in conversations that matter and spot trends’ surges. In short, social listening is the key to your success.

Go Great with Omni-channel Strategy

You need to be everywhere your audience is. Think of it as an all-around approach—being on all the platforms they use and making each one work for your brand. For example, share cool photos on Instagram, quick updates on Twitter, and longer posts on Facebook. It’s about meeting your audience wherever they are while staying true to your brand.

Remember to Analyze the Competition

Never copy your competitor. That does not, however, imply that you should disregard their actions. Examine their tactics, take notes, and modify them to suit your own needs. For instance, the hashtags your peers are using or trends they are following you can adapt them in your own style.

Leverage Analytics

Finally, keep an eye on your performance using analytics. What’s working? What’s not? Use this data to tweak your strategy and keep improving. Analyze the types of content your audience loves most or influential users who actively promote your brand. Improve and adapt to make the most of your social media brand-building strategy.

Final Word

Count every penny worth when invested in brand building on social media. Tap the potential of going viral and converting the followers into loyal buyers. Align your messaging with the brand’s personality to stay real and build lasting connections with your target audience.

Social media is a powerful branding destination in the era where social media platforms are the most visited page on the internet. With the help of a trusted social media marketing agency in Ahmedabad, you can create a strong social media presence for your brand. Need professionals who can do it all for you without wasting time in DIYs and save you from a daunting circuit of trials and errors?

Talk to our team at Litmus now to make your brand a loved one on social media!