Myntra Goes App-only

June 19, 2015 | E-commerce

...Does it Make Business Sense for the e-Tailer? On the May 15th of 2015, Myntra made a tremendous leap of faith. The fashion e...

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It’s All About Aspirational Branding

May 28, 2015 | Branding
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Mujko Bhi to Lift Karade

March 27, 2015 | Social Media
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Persuasion, Thy Name is Woman

March 04, 2015 | Advertising
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The Best of the Best

February 27, 2015 | Advertising
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Blending Bricks With Clicks

February 10, 2015 | E-commerce
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What’s the Big Deal With Foreign Brand Names?

February 09, 2015 | Uncliche
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Good Advertising is Anything But Persuasive

December 24, 2014 | Advertising
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Pause and Ponder

December 22, 2014 | Advertising
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Toy Packaging is No Kid’s Play

December 01, 2014 | Packaging
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More Than Meets the Eye

November 01, 2014 | Packaging
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Good Things Come in Small Packages

October 31, 2014 | Packaging
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Currying Favour Through Packaging

October 04, 2014 | Packaging
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