On researching, we found out a couple of factors on which the communication could be centered. Firstly, trust had to be kept as the core takeaway from any communication, because the audience was HNI and they would be interested in having a conversation with Brio only if they could actually place trust in them. Secondly, Hydroponic farming had to be portrayed as the future of farming because of its various advantages over traditional farming. 

For brio hydroponics, we offered a variety of solutions such as social media optimization and marketing, website revamp, YouTube marketing, event & exhibition branding and email marketing. The message in the communication was clear- business diversification opportunities business for HNIs and optimum utilization of vacant lands owned by them.