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Kelesta

Unconditional love, spread naturally.

Year

2020

Services

  • Web Design & Development
  • Packaging Design
  • Logo Design
  • Brand Name
  • Social Media Marketing
  • Brand Positioning
  • Brand Strategy
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Challenge

In the cosmetic industry, when we use the words, 'natural products' how many brands come to mind? How many of them are actually trustworthy? The number of answers to these questions are too many, and at the end, there are only a few brands that customers end up buying products from. Kelesta wanted a spot here and that was exactly the challenge. But that was not all, the positioning in terms of pricing had to be precise too; not very expensive, not very cheap. Just somewhere in the middle. Where exactly-that was to be figured out.

Insight

Although Kelesta's products fall in the chemical-free product segment, they had to use some chemicals such as preservatives, needed to make the product last longer than just 6-8 months. But, these chemicals were not harmful chemicals either, and that awareness had to be spread by educating the consumers. The competitor brands in the same category had a highly cluttered identity and communication, be it on the packaging or in the digital space. So we understood that delivering a clean look with a direct line of communication was going to be a necessity.

bottle packaging design
Skincare product packaging design
latest design in packaging
cosmetic packaging
Skincare product packaging
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small bottle packaging
packaging label design
luxury cosmetic packaging design
cosmetic bottle design
serum packaging design
Solution

A Celestial Kelesta.

The brand name Kelesta was derived from the word 'celestial' and the logo was an inspiration drawn from the angelic language symbol representing 'unconditional love'. After the logo, we moved on to the packaging, the photography and the website. The metallic packaging of Kelesta has shapes and forms that signify the natural ingredients contained in each of the product variants. We also launched the brand on digital platforms and centered the communication around educating the consumers about skincare & haircare, highlighting the aesthetic looks of the packaging at the same time.

cosmetic tube design
cosmetic tube design
best emailer design
Social media campaign design
beauty product social media marketing
cosmetic website design