Making their (trade)mark.

We were clear on several aspects. Number one, the research had to be a strong aspect underlining all the ideas that would see the light of execution. Second, we would address the challenges discussed above by taking an educative tone towards the audience & not selling them services like providers from other sectors generally do.

The logo & corporate identity were both designed as per the client's brief. The new logo now looked like an evolved version of the previous one. Then came the website, which was designed without any images (stock or photographed), and was entirely graphically visualized. 

We carried this thought process to the our social media optimization activities where LinkedIn was the primary platform. With an accurate mix of research-based copywriting (educational) and creative graphics (colourful & experimental), Parker & Parker's social media page was a hit.