Well begun, well done.

Before anything else, the brand strategy was essential. This would consist of research, market survey, analysis and conclusion. The survey helped us get an insight about the acceptance of the product given its small size and easy usability. This also reiterated that targeting working women was the right approach.

We formulated a brand strategy that would help establish Welme as India's first wearable menstrual pain relief device and the brand as a wellness technology brand. The name WelMe was chosen and then the elements of identity such as logo, tagline, packaging design were all built. The web design and digital marketing followed as a part of the soft launch. Stay tuned...